Images SEO Tips Benefits and Dangers

Images SEO - Tips, Benefits and Dangers

About search engine optimization , I have reported here in the blog quite often.

This time, however, it’s about a special kind of search engine optimization : Images SEO.

Why you should just optimize images for Google and Co. and what that brings, I explain below.

Contents:
What brings pictures SEO?
Pictures SEO Tips
How to furnish your blog with more pictures

 

What brings pictures SEO?

That’s a good question. I own a website client who runs a tattoo parlor. And he keeps putting pictures (now a few thousand) of new tattoos on his website into a gallery.

The traffic coming from Google is amazing and shows how important the image search on the web has become.

This is also confirmed by Martin Missfeldt in an interview about Images SEO for my blog “Self-employed in the Net”. So he has for a Santa Claus picture over the Christmas period 4,000 clicks per day.

Although this is of course an exception, many pictures bring him between 5 and 10 clicks per day. That’s worth it in the crowd.

These observations are supported by tangible evaluation. Google’s Universal Search is increasingly showing matching videos, news, shop offers and pictures in addition to normal search results. Images are displayed according to the figures of Sistrix in 22% of all German search results.

It should not be forgotten that Google also has a well-used image search and visitors spend a lot of time in picture galleries and thus increase the time and number of page views in their own blog.

Pictures SEO Tips

All in all, there are enough reasons to look into the search engine optimization for pictures.

Even if many bloggers have neglected the image SEO so far, there is good news. It’s not that hard to optimize your images for Google and Co.

ALT attribute
For each image you should use the ALT attribute and store the most important keywords there. <img src = ‘…’ alt = ‘keyword 1, keyword 2’>

filename
Of course, the most important keywords should also appear in the file name of the picture.

directory
It also does not hurt to include 1-2 keywords in the path to the image. I use that at least partially. In the presentation of iPhone Apps, I would create a subdirectory for the screenshots, which reads: “www.domain.de/Bilder/iPhone-Apps/”

Surrounding text
Of course, the text of the page should fit the picture. Meanwhile, Google is also analyzing how far away the texts are from the image. So right next to the text or as a caption, the keywords should also occur.

  1. page Title
    The title of a page is always very important. And of course that also applies to image SEO.
  2. Text in the picture
    Meanwhile, Google can read text from images. Certainly not perfect, but it does not hurt to put the most important keyword in the picture again.
  3. external links
    And as is the case with search engine optimization, you should provide backlinks to the image page or directly to the image.

If you implement these measures, you have already done a great deal for a good ranking of your own pictures.

Unfortunately, this is sometimes not so easy with standard software. With WordPress, however, there are no problems, which again brings a plus point for this software.

How to furnish your blog with more pictures

The question is: how can you make your own blog meaningful with more pictures?

Of course, this depends on the blog theme, among other things. Not all themes play the same important role.

In general, one can say that products have a lot of potential in any case. So one could carry out product tests in the own blog and to build in addition many pictures of the product.

But also with instructions and tutorials, it often turns out to use a lot of pictures / screenshots.

Often, however, it makes sense to use appropriate Moodbilder to underline the mood of an article. People usually do that very well. One should, however, as always, be careful not to use copyrighted material. If you can use your own pictures, you are usually on the safe side.

Or one uses a picture source , which is relatively safe.

However, there are other legal pitfalls for bloggers that should be considered.

Conclusion

Pictures SEO can bring a lot and is actually pretty good to do on the side. One should be aware of the important SEO factors and then it becomes routine over time to make his images for Google optimal.

One should not forget that pictures loosen up the own blog and often provide for a better user experience of the readers.

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One thought on “Images SEO Tips Benefits and Dangers

  1. Thank you for this really crisp SEO guide. It is a clear information about SEO tips adn dangers. Really a great guide. You are doing great keep posting such blogs.
    Glad to read your post.

    Like

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